Malan Noodle - Brief Introduction

Origin of "Malan" Brief Introduction Organization Branding Strategies Our Honors

The Characteristics of Malan Noodle Malan Staple Food Malan Snack Food New Food Recommend

关于马兰

Origin of "Malan" Brief Introduction Organization Branding Strategies Our Honors Partner Links Contact Us


	Brief Introduction Malan Noodle is stemmed from Chinese traditional northern food --noodle. It is widely well knowned by people for its rich nutrition, special taste, economic price, and quick service. So, it has a lot of loyal consumers. China National BlueStar (Group) Corporation has taken on researching this noodle as a kind of fast food since 1980s. Professional talents had been introduced to research and develop from raw materials selection, nutrition ingredients, technical improvement, equipment design, store management, chain development, logistics and distribution, CIS design and so on, and it began to build the trial store in 1993. In 1995, Malan Noodle Company was founded. It commenced with an independent way of Chinese fast food-- "Malan Noodle". Based on traditional Chinese dietetic culture and referring the simple and forthright style of modern fast food, it has formed a Chinese fast food mode that combines Chinese traditional diet with modern fast food. It has achieved great breakthrough in the standardization, industrialization and chain operation of Chinese-style catering. From folk noshery to fast food enterprise, from manual workshop to industrialized production, by the end of 2005, it has built up 385 chain stores across the country, including 101 stores in Beijing and Tianjing, 2 stores in America and 2 stores in Singapore. In 1999，according to the market research carried out by Beijing Asia Pacific Information Firm, Malan Hand-pulled Noodle ranked only next to McDonald's and KFC, being the third in fast-food chain restaurants. At the third, fourth, fifth and sixth national proseminars on Chinese-styled fast food，Malan Hand-pulled Noodle was highly regarded by the leaders of the domestic trade bureau and all the participants of the meetings, being praised as "the Chinese-styled fast food with the most domestic chain restaurants", "possible to be the first Chinese-styled fast food to come out to the world". In November 2000，in the first nation-wide authoritative survey and public appraisal sponsored by China Association of Chain Store Management, "Malan Hand-pulled Noodle" was regard as one of the excellent brands of franchise operation of the country, being one of the most successful enterprises in Chinese.